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What Makes Your Brain Happy and Why You Should Do the Opposite by David Disalvo

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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains “happy” leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

Review

“DiSalvo offers ‘science-help’ (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don’t always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior.”
Psychology Today

“David DiSalvo takes us on a whistle-stop tour of our mind’s delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking… an enjoyable manual to your psyche that may change your life.”
New Scientist

“This book is the Swiss Army knife of psychology and neuroscience research—handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life.”
-Joseph T. Hallinan, Pulitzer Prize–winning author of Why We Make Mistakes

“A five-star intellectual smorgasbord of the latest speculations on what makes us tick.”
-Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You’re Not

“This book will make your brain happy—in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment.”
-Daniel Simons, author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

ISBN No. (978-1616144838) (9781616144838)
Weight 0.6 kg
Dimensions 16 × 2.5 × 23 cm
Publisher

Prometheus Books

Cover

Paperback

Pages

309

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